Update on WWE’s Mixed Match Challenge Viewership Numbers

It was previously reported that the latest episode of WWE’s Mixed Match Challenge which featured Jimmy Uso & Naomi defeating Goldust & Mandy Rose with Daniel Bryan as the special referee peaked at around 77,700 live viewers. This was up 25% from last week’s show which featured Braun Strowman & Alexa Bliss defeating Sami Zayn & Becky Lynch, which topped out at 62,400 viewers.
As of last night, this week’s show is now at 1.8 million views on Facebook, up from the 1.7 million views that the last two episodes garnered. During the latest earnings call, WWE CFO George Barrios said that Facebook was very happy with Mixed Match Challenge so far. However, it was also stated on the call that in the 4 weeks since the debut of the series, the show had produced over 6 million views and 12 million minutes watched. The 6 million views would have probably been at the end of the day. Regardless, that means that the average person only watches two minutes of the 20 minute broadcast.