Institut Français de la Mode (IFM) has been awarded the ‘EESPIG’ label
(Etablissement d’enseignement supérieur privé d’intérêt général).
The label, which is now obtained by about sixty education institutions,
is awarded to private non-profit higher educational establishments that are
in contract with the state.
It has been awarded by order of the country’s Ministry of Higher
Education, Research and Innovation.
“18 months after the merger between the Ecole de la Chambre Syndicale de
la Couture Parisienne and IFM that gave birth to the Institut Français de
la Mode, this distinctive label commends and rewards the remarkable work of
the teams to make the Institut Français de la Mode a model of academic
excellence and professional relevance,” said Xavier Romatet, director
general of the institution, in a statement in French.
He continued: “This distinction honors us and obliges us to constantly
continue to optimize the quality of teaching and research to become a key
global player in education and training in all areas of the fashion
industry.”
The new certification comes as IFM prepares to move into its new 9,000
square metre campus located at 34 Quai d’Austerlitz in Paris. The new
location will welcome 850 students when it opens in the coming months.
Photo credit: Unsplash
David Coulthard obviously isn’t privy to the contract talks going on between Mercedes and Lewis Hamilton, but the former F1 driver can draw on his vast knowledge and experience to offer a few possible reasons for the lingering negotiations.
Mercedes F1 boss Toto Wolff recently alluded to a few legal curveballs holding up a deal between the German manufacturer and its star driver.
However, the Austrian also expressed his confidence that Hamilton and his employer will eventually put pen to paper, with the start of pre-season testing in Bahrain on March 12 seen as the ultimate deadline to seal a deal.
Whether each party is driving a hard bargain or nitpicking details, Coulthard says contract talks always involve a fair amount of gamesmanship and maneuvering.
“There is lots of games that goes on,” Coulthard told Express Sport. “As to why there isn’t an announcement regarding Lewis, it could be a number of reasons.
“It could be that Mercedes feel they have gotten all of the value they are going to get out of Lewis Hamilton.
“Lewis Hamilton breaking the Championship record this year, does that serve Lewis or does it serve Mercedes more?
“If it serves Lewis more being an eight-time world champion then there’s nothing really in it for Mercedes.
“If it serves Mercedes more then it doesn’t really bother Lewis because he still gets an eighth title.
“Business is business. Nobody just gives money away because somebody is nice or somebody is good at what they’re doing. There has to be an agreement on what the perceived value is.”
The 13-time Grand Prix winner also pointed to marketing and image rights as a potential source of disagreement between Mercedes and Hamilton.
“Maybe Lewis wants more marketing rights to use his image with Mercedes, which I expect he is not able to now,” explained the Channel 4 commentator.
“He can use his own personal image, he is a Tommy Hilfiger ambassador, but he wouldn’t have the right to have a picture alongside a Lewis Hamilton vodka with a Formula One car behind him because those rights belong to the team. Maybe he is negotiating those.
“You could write an encyclopedia on what could be in a contract.”
©Mercedes
From Coulthard’s 14-year experience of negotiating contracts in F1, special clauses also cause lengthy and complicated debates between parties.
“Basically, if you can imagine it, it can be in a contract,” added the Scot.
“Some drivers have specific drivers, they have names saying they will not accept ‘him’ as a team-mate.
“An example of that could have been [Alain] Prost when he went to Williams, he could have stipulated that he would have any team-mate but not Ayrton [Senna] because their relationship had broken down at that point.
“Ayrton declared that would drive for Williams for free to try and destabilize Prost’s negotiations in 1993 before he eventually got a deal done with McLaren.”
Read also: Wolff tests positive for COVID as Hamilton talks continue
For all the speculation and intrigue surrounding Mercedes and Hamilton’s contract talks, Coulthard hinted that a deal has perhaps already been signed and sealed.
“It could well be a media strategy, so let’s keep an open mind on that,” he concluded.
“Again, just because they may have signed somebody doesn’t mean they have got to put it out straight away.
“It could be a way of maintaining interest in Lewis and Mercedes if you put your media hat on, and that might not be a bad thing – I’m not saying it is, I’m just giving a potential.”
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